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That moment when you’re driving up to the stop light and the bass drops on your favorite song, but you have no desire to turn down the volume … that’s LOOF.


It’s that unmistakable energy of confidence, certainty, and the peak expression of what it means to be comfortable in your own skin.


We are the Swiss streetwear brand

on a mission to help you journey back

to your realest, rawest, most ambitious self.


Because the right piece of clothing can connect us to who we really are …

and also because we understand the courage it takes to create something from scratch and explore the unknown.


This purpose-driven approach to fashion design is woven into the fabric of our DNA and guaranteed to leave you feeling connected to the clothing you wear.


Our exceptional designs are unique, timeless, comfortable, and embedded with a blockchain security protection hologram label to ensure the 100% authentic and undeniable quality you deserve.



LOOF. Swiss Streetwear brand sneaker mold in metal


We're here to ensure the next generation of

artists, rebels, athletes, and entrepreneurs

will never walk alone,

live life to the fullest,

and will cross the finish line together with us.

MAKE IT YOUR's ... now


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